E-commerce · Paid social▲ +312% ROAS
Scaling Verde Skincare from €20k to €180k/mo
Rebuilt the Meta & TikTok funnel with creative testing and a lifecycle email flow. 9× return in 6 months.
9.1×ROAS
−41%CAC
€180kMonthly rev
Hi, I'm Dana — a performance marketer who's managed €12M+ in ad budget and scaled 40+ brands with data-driven campaigns across paid, SEO and lifecycle.
Rebuilt the Meta & TikTok funnel with creative testing and a lifecycle email flow. 9× return in 6 months.
Built a programmatic SEO + content system that grew organic signups 5× in a year, lowering blended CAC by a third.
Designed a push + email lifecycle program that lifted 30-day retention by 27% and doubled trial-to-paid.
"Dana didn't just run ads — she rebuilt our entire growth model. We 9×'d revenue and finally understand our numbers."
"The SEO engine she built still drives most of our signups. Best marketing hire we ever made."
"Clear reporting, sharp strategy, zero fluff. Our retention numbers have never looked better."
Book a free 30-minute strategy call. We'll find your biggest growth lever before you commit to anything.