● UI/UX & Product Designer

Designing calm,
human interfaces.

I'm Elena — a product designer who turns messy problems into clear, beautiful, usable products. 8 years across fintech, health and SaaS.

FIGMA ✦ PROTOTYPING ✦ DESIGN SYSTEMS ✦ USER RESEARCH ✦ ACCESSIBILITY ✦ MOTION ✦ FIGMA ✦ PROTOTYPING ✦ DESIGN SYSTEMS ✦ USER RESEARCH ✦ ACCESSIBILITY ✦ MOTION ✦
Selected work

Case studies

Fintech · Mobile app

Reimagining a banking app for clarity

Redesigned onboarding and transfers; task success rose from 68% to 94% in usability testing.

Read case study →
Healthcare · Web platform

A patient portal people actually use

Cut support tickets by 41% with a new information architecture and guided flows.

Read case study →
SaaS · Design system

Building a scalable design system

120+ components, full a11y coverage, adopted by 4 product teams in one quarter.

Read case study →
How I work

My design process

01

Discover

Stakeholder interviews, user research and competitive audits to frame the real problem.

02

Define

Journey maps, IA and success metrics that align the team before a pixel is drawn.

03

Design

Wireframes to high-fidelity prototypes, tested with real users and iterated fast.

04

Deliver

Polished specs, design tokens and dev hand-off — then measure and refine in production.

Toolkit

Tools I design with

FigmaUI & prototyping
FigJamWorkshops
MazeUsability testing
FramerMotion prototypes
NotionResearch repo
StorybookDesign systems
UX research

Evidence, not opinions

0User interviews run
0Usability studies
0Avg. task success %

Before & after

Before

Cluttered, 7 steps to pay

→
After

Focused, 2 steps to pay

Kind words

What teams say

"Elena has a rare gift for making complex flows feel obvious. Our activation rate jumped 22% after her redesign."
RN
Rita NovakHead of Product, Finbank
"She doesn't just deliver screens — she delivers reasoning. Every decision was backed by research the whole team trusted."
TM
Tom MeyerVP Design, Curely
"The design system Elena built is still the backbone of our product two years later. Worth every penny."
AL
Anja LindCPO, Stacklane

Have a product worth designing?

I take on a handful of projects each quarter. Tell me about yours.

Or email hello@elenamarsh.design